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Marketing, Strategy Development Lead

Company: Harris Technology
Location: Palm Bay
Posted on: December 6, 2018

Job Description:

The Electronic Systems Marketing Lead will develop and execute communications strategies that addresses Harris Electronic Systems' business priorities and engages customers. Develops and executes detailed tactical marketing and communications plans for existing and new markets. Responsible for development of key messages, positioning, key differentiators, thought leadership opportunities, and sales tools and presentations. In collaboration with other members of team, provides requirements, messaging and key value propositions for development of content and collateral materials to promote products, solutions, brand awareness and recognition. Responsible for managing multiple projects simultaneously. Identifies and anticipates issues, provides effective internal and external communications counsel, and recommends solutions. Serves as communications adviser to business unit leadership, influencing and shaping the communications approach on key campaigns. Responsibilities: Translate technical product and solution features and capabilities into customer consumable materials, value propositions and vectors of differentiation that help Harris win new and existing business Develops and implements tactical marketing plans against defined budgets to achieve business area objectives for products and services enabling profitable revenue Plans and executes advertising and promotional activities across all mediums in support of lead generation and pursuit efforts Defines tradeshow objectives and collaborate with tradeshow managers to execute effective and efficient shows and events that achieve business objectives Execute on business goals and strategy targets through the efficient and effective development of marketing plans, brand messaging and advocacy enabling specific offering revenue targets Gather voice of market and voice of customer to influence product development roadmaps, enhance our positioning, strengthen our messaging and ensures alignment to business strategy Establishes and maintains a consistent corporate brand image throughout all deliverables Ensure marketing plans are consistent with the Harris Electronic Systems business strategic growth plans, branding objectives, social media objectives, vision and mission Must be able to travel, up to 25%. Qualifications: Bachelors degree in Marketing, Communications or related area of study Experience effectively interacting with managers and senior level management 5-10 years of experience in defense, aviation, or other high technology industry required Additional Preferred Qualifications: Self-motivated with a positive and professional approach to management Strong interpersonal skills with the ability to conceptualize, structure, write and present for defense industry audience. Excellent technical skills and ability to translate technical features into meaningful customer/market benefits and value Instinctive collaborative nature and strong drive for excellence and team success Superior project management and time management skills Strong knowledge and understanding of current trends in digital marketing, SEO, and social media Strong experience defining social media plans and extracting meaningful metrics for paid and organic campaigns

Keywords: Harris Technology, Palm Bay , Marketing, Strategy Development Lead, Advertising , Palm Bay, Florida

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