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Marketing Strategy Development Lead

Company: Harris Corporation
Location: Palm Bay
Posted on: April 17, 2019

Job Description:

Description: Title: Marketing Strategy Development Lead REQ ID: ES-29787 Location: Palm Bay, Florida Job Description: The Electronic Systems Marketing Lead will develop and execute communications strategies that addresses Harris Electronic Systems' business priorities and engages customers. Develops and executes detailed tactical marketing and communications plans for existing and new markets. Responsible for development of key messaging, positioning, key differentiators, thought leadership opportunities, and sales tools and presentations. In collaboration with other members of team, provides requirements, messaging and key value propositions for development of content and collateral materials to promote products, solutions, brand awareness and recognition. Responsible for managing multiple projects simultaneously. Identifies and anticipates issues, provides effective internal and external communications counsel, and recommends solutions. Serves as communications adviser to business unit leadership, influencing and shaping the communications approach on key campaigns. Responsibilities:

  • Execute on business goals and strategy targets through the efficient and effective development of marketing plans, brand messaging and advocacy enabling specific offering revenue targets
  • Translate technical product and solution features and capabilities into customer consumable materials, value propositions and vectors of differentiation that help Harris win new and existing business
  • Develops and implements tactical marketing plans against defined budgets to achieve business area objectives for products and services enabling profitable revenue
  • Plans and executes advertising and promotional activities across all mediums in support of lead generation and pursuit efforts
  • Defines tradeshow objectives and collaborate with tradeshow managers to execute effective and efficient shows and events that achieve business objectives
  • Gather voice of market and voice of customer to influence product development roadmaps, enhance our positioning, strengthen our messaging and ensures alignment to business strategy
  • Establishes and maintains a consistent corporate brand image throughout all deliverables
  • Ensure marketing plans are consistent with the Harris Electronic Systems business strategic growth plans, branding objectives, social media objectives, vision and mission
  • Must be able to travel, up to 25% Qualifications:
    • Bachelor's Degree and minimum 9 years of prior relevant experience. Graduate Degree and a minimum of 7 years of prior related experience
    • Experience effectively interacting with managers and senior level management
    • 5-10 years of experience in defense, aviation, or other high technology industry required Additional Preferred Qualifications:
      • Self-motivated with a positive and professional approach to management
      • Strong interpersonal skills with the ability to conceptualize, structure, write and present for defense industry audience
      • Excellent technical skills and ability to translate technical features into meaningful customer/market benefits and value
      • Instinctive collaborative nature, proven facilitator and strong drive for excellence and team success
      • Superior project management and time management skills
      • Strong knowledge and understanding of current trends in digital marketing, SEO, and social media
      • Strong experience defining social media plans and extracting meaningful metrics for paid and organic campaigns Security Clearance: Please be aware that many of our positions require a security clearance or the ability to obtain one. Security clearances may only be granted to U.S. citizens. In addition, applicants who accept a conditional offer of employment may be subject to government security investigation(s) and must meet eligibility requirements for access to classified information. By submitting your r--sum-- for this position, you understand and agree that Harris Corporation may share your r--sum--, as well as any other related personal information or documentation you provide, with its subsidiaries and affiliated companies for the purpose of considering you for other available positions. Harris is an Equal Opportunity/Affirmative Action Employer. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law. Candidates will support Environment, Health and Safety by fulfilling the Harris EHS Policy, complying with Harris EHS programs and applicable regulations, and striving for continual EHS improvement.
        Location: USA - FL - Palm Bay
        Activation Date: Thursday, January 24, 2019
        Expiration Date: Saturday, January 11, 2020
        Apply Here

Keywords: Harris Corporation, Palm Bay , Marketing Strategy Development Lead, Advertising , Palm Bay, Florida

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